Jim Mayer, Founder of The Manufacturing Connector, has coined a term that he calls "The Industrial Brand Death Cycle", which he describes as follows: Weak leadership leads to weak culture, which leads to employee disengagement, which leads to fake branding, which leads to failed marketing, which leads to customer distrust, which leads to the company's struggles. Then, leaders get replaced and more often than not, the cycle repeats. In today conversation, Jim will talk about how authentic culture, as well as authentic marketing begins with the leader. More specifically, he'll explain why leadership in manufacturing today means being visible – not only out there on the shop floor – but also publicly, as the face of the organization.