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Ch. 4: The 4 Secrets to Finding Your Killer Topic Idea

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Manage episode 445751936 series 9247
Content provided by MarketYourMessage.com. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by MarketYourMessage.com or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

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Unleashing Your Business Potential: Finding Your Killer Topic Idea
Want a physical copy of the book?
https://platformgrowthbooks.com
In this episode of 'The Market. Your Message Show', Jonathan Milligan explores Chapter 4 of his book 'Validate Your Offer,' emphasizing the importance of finding a killer topic idea in business. He shares the story of Walt Disney and provides insights into identifying market needs, avoiding common pitfalls like shiny object syndrome, and using empathy to connect with audiences. The episode breaks down four proven methods to create compelling topic ideas: solving the first problem, addressing common challenges, providing quick wins, and splintering larger projects. Listeners are encouraged to brainstorm multiple ideas using these methods to ensure business success.
00:00 Welcome to the Market Show
00:05 Introduction to 'Validate Your Offer'
00:30 Exclusive Offer for Podcast Listeners
01:13 Chapter Four: Finding Your Killer Topic Idea
01:18 The Walt Disney Inspiration
02:29 Identifying Your Audience's Problems
03:32 Breaking Through Idea Blocks
06:30 The Four Methods for Killer Topic Ideas
11:19 Today's Exercise: Brainstorming Session
13:01 Key Takeaways and Final Thoughts

  continue reading

353 episodes

Artwork
iconShare
 
Manage episode 445751936 series 9247
Content provided by MarketYourMessage.com. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by MarketYourMessage.com or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Send us a text

Unleashing Your Business Potential: Finding Your Killer Topic Idea
Want a physical copy of the book?
https://platformgrowthbooks.com
In this episode of 'The Market. Your Message Show', Jonathan Milligan explores Chapter 4 of his book 'Validate Your Offer,' emphasizing the importance of finding a killer topic idea in business. He shares the story of Walt Disney and provides insights into identifying market needs, avoiding common pitfalls like shiny object syndrome, and using empathy to connect with audiences. The episode breaks down four proven methods to create compelling topic ideas: solving the first problem, addressing common challenges, providing quick wins, and splintering larger projects. Listeners are encouraged to brainstorm multiple ideas using these methods to ensure business success.
00:00 Welcome to the Market Show
00:05 Introduction to 'Validate Your Offer'
00:30 Exclusive Offer for Podcast Listeners
01:13 Chapter Four: Finding Your Killer Topic Idea
01:18 The Walt Disney Inspiration
02:29 Identifying Your Audience's Problems
03:32 Breaking Through Idea Blocks
06:30 The Four Methods for Killer Topic Ideas
11:19 Today's Exercise: Brainstorming Session
13:01 Key Takeaways and Final Thoughts

  continue reading

353 episodes

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