Manage episode 492403915 series 3599177
Content marketing is one of the most powerful tools at your disposal if you want to grow your business—but it’s also all too easy to make mistakes that hinder your success.
If your content isn’t getting the results you want, chances are you’re falling into at least one of these common traps.
In this episode, Nathan Gibson and Gabe Arnold are sharing why content marketing is important, how content marketing drives sales, and 5 mistakes to avoid when creating content.
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00:00 Why Content Marketing Is Important for B2B and B2C
02:09 Common Content Marketing Mistakes
05:55 Quality Over Quantity in Content
10:03 The Importance of SEO
11:55 Crafting Effective Calls to Action
14:03 Analyzing Performance Metrics
16:47 The Simple Marketing Method
18:46 Client Success Stories and Feedback
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Chapters
1. Why Content Marketing Is Important for B2B and B2C (00:00:00)
2. Common Content Marketing Mistakes (00:02:09)
3. Quality Over Quantity in Content (00:05:55)
4. The Importance of SEO (00:10:03)
5. Crafting Effective Calls to Action (00:11:55)
6. Analyzing Performance Metrics (00:14:03)
7. The Simple Marketing Method (00:16:47)
8. Client Success Stories and Feedback (00:18:46)
42 episodes