))
Spotlight: Erin Ward, VP of Marketing at Palm Beach Zoo
Manage episode 451296433 series 3531629
Content provided by attend.media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by attend.media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Erin Ward from the Palm Beach Zoo joins us to talk marketing.
We dive into...
- Palm Beach Zoo's most recent, conservation-focused marketing campaign - "Zoo More Good"
- How to use Birdeye to generate more positive Google reviews
- A text and email 'drip' strategy to upsell animal experiences, food and beverage, and increase repeat visitation
- How customer data is impacting their advertising strategy
This is a great listen for any marketing director at a zoo, aquarium, garden, or museum.
This podcast is produced by attend media.
Attend helps nonprofit attractions drive visitation through paid media. Download our free guide to media planning for nonprofit attractions at our site - attend.media
Interested in being a guest on the show? Visit the podcast's website - MarketingAttractionsPodcast.com
30 episodes
Share
