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TikTok May Go Away; Influencer Marketing Won't

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Manage episode 460036269 series 3531629
Content provided by attend.media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by attend.media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Jenny breaks down what nonprofit, cultural attractions would lose if the TikTok ban comes to fruition. We purposefully recorded this episode prior to the January 19, 2025 'deadline' for TikTok. This allows to reflect on why TikTok is a powerful advertising platform for zoos, aquariums, gardens, and museums.

We talk about...

  1. Why (most) nonprofit attractions should invest paid advertising dollars into influencer marketing
  2. What exactly makes TikTok the best platform for influencer marketing
  3. What to do if TikTok goes away

Check out our Guide to Nano Influencer Marketing for Nonprofit Attractions to l

This podcast is produced by attend media.
Attend helps nonprofit attractions drive visitation through paid media. Download our free guide to media planning for nonprofit attractions at our site - attend.media
Interested in being a guest on the show? Visit the podcast's website - MarketingAttractionsPodcast.com

  continue reading

30 episodes

Artwork
iconShare
 
Manage episode 460036269 series 3531629
Content provided by attend.media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by attend.media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Jenny breaks down what nonprofit, cultural attractions would lose if the TikTok ban comes to fruition. We purposefully recorded this episode prior to the January 19, 2025 'deadline' for TikTok. This allows to reflect on why TikTok is a powerful advertising platform for zoos, aquariums, gardens, and museums.

We talk about...

  1. Why (most) nonprofit attractions should invest paid advertising dollars into influencer marketing
  2. What exactly makes TikTok the best platform for influencer marketing
  3. What to do if TikTok goes away

Check out our Guide to Nano Influencer Marketing for Nonprofit Attractions to l

This podcast is produced by attend media.
Attend helps nonprofit attractions drive visitation through paid media. Download our free guide to media planning for nonprofit attractions at our site - attend.media
Interested in being a guest on the show? Visit the podcast's website - MarketingAttractionsPodcast.com

  continue reading

30 episodes

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