Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Kevin McGrath is the founder of Beacon, a lead magnet creation and collection platform. Kevin shares a wealth of knowledge on the best practices for researching, developing, and deploying lead magnets from his experience with over 55,000 users.
We cover:
- Research techniques
- Content types
- How many lead magnets to create
- Best performance opt-ins
- Trends in the space
Key links:
- Encharge.io
- Kevin's Twitter
- Article summary notes
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71 episodes