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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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In this episode of The Marketing Blender Show, host Dacia Coffey sits down with fractional CMO Lisa Albert to reveal why leading businesses are shifting from the traditional marketing funnel to a holistic flywheel approach.
Discover how to break down silos, achieve cross-team alignment, and use key metrics like gross revenue retention (GRR) and customer lifetime value (LTV) to drive sustainable growth. Lisa shares practical strategies you can implement right away to improve customer engagement, boost profitability, and scale your organization—whether you’re in B2B or B2C.
✨ What You’ll Learn in This Episode:
- Why the funnel is outdated and how the flywheel model improves the customer journey
- Strategies to enhance gross revenue retention and increase lifetime customer value - How to align marketing, sales, and customer success teams for maximum impact
- Real-world tips for implementing flywheel strategies at scale
If you’re ready to optimize your customer experience and unlock consistent revenue growth, you don’t want to miss this conversation!
🔗 Find out more about The Marketing Blender themarketingblender.com
100 episodes
