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320 - Creating a Market Category with Kari Hanson, CMO at Robin

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Manage episode 473425531 series 2803920
Content provided by Daniel Murray. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Daniel Murray or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Why create a new category instead of competing in an already existing one?

This episode’s guest, Kari Hanson of Robin, is no stranger to creating, building, and scaling new things. Creating a new category is a great way to reframe the competitive landscape and requisition the status quo. There’s more than one way to solve problems, and your product could be the answer to it.

And, what should you do when it comes to positioning? There are a couple of ways to do it, from reframing how people usually think about topics to even looking at one specific feature that you have and others don’t.

Plus, when “thought leaders” are mentioned, who do you think of? Kari gives us her view and explains what problems thought leaders are facing.

If you’re a marketer who wants to learn more about being a first mover in a new space, this is the episode for you.

Follow Kari:

LinkedIn: https://www.linkedin.com/in/karihanson/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

  continue reading

534 episodes

Artwork
iconShare
 
Manage episode 473425531 series 2803920
Content provided by Daniel Murray. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Daniel Murray or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Why create a new category instead of competing in an already existing one?

This episode’s guest, Kari Hanson of Robin, is no stranger to creating, building, and scaling new things. Creating a new category is a great way to reframe the competitive landscape and requisition the status quo. There’s more than one way to solve problems, and your product could be the answer to it.

And, what should you do when it comes to positioning? There are a couple of ways to do it, from reframing how people usually think about topics to even looking at one specific feature that you have and others don’t.

Plus, when “thought leaders” are mentioned, who do you think of? Kari gives us her view and explains what problems thought leaders are facing.

If you’re a marketer who wants to learn more about being a first mover in a new space, this is the episode for you.

Follow Kari:

LinkedIn: https://www.linkedin.com/in/karihanson/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

  continue reading

534 episodes

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