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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Webinars are everywhere, but most marketers are doing them wrong.
In this episode, Daniel sits down with Logan Lyles, founder of Demand Shift, to break down the Webinar Fast Track Framework and how to turn sign-ups into real results.
From the #1 mistake B2B brands make, to building a series that actually converts, Logan shares how to rethink promotion, registration flows, live engagement, and repurposing content.
You’ll learn:
> Why most webinar strategies fail to deliver sales opportunities
> How to design titles, graphics, and landing pages that actually drive clicks
> The two-step registration hack that 5–10x’s booked calls
> Ways to boost live attendance with polls, exclusives, and giveaways
> How to repurpose webinars into endless content fuel
If you’re a Marketer who wants to host better (and more engaging live events), this is the episode for YOU.
Follow Logan:
LinkedIn: https://www.linkedin.com/in/loganlyles/
Follow Daniel:
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/
Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
606 episodes
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