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Go-to-Market Plays #11: 3 Marketing Psychology Plays That Actually Work
Manage episode 489467323 series 2803920
Fill in the blank: the best marketers aren’t just creative, they’re ________.
If you said “behavioral scientists,” you’d be correct. Daniel and Tamara talk about the three psychology-based plays you can implement today. It all depends on where your words are put, your social proof, and loss aversion.
Daniel mentions why FOMO is millennials’ biggest fear…and how you can play the FOMO card to drive urgency. Plus, Tamara gives an example of why Mailchimp is the best example of the Foot-in-the-Door technique.
If you’re looking to get more actionable tips you can start incorporating into your efforts TODAY, this is the episode for YOU…and it’s short and sweet. ⌛
ActiveCampaign turns your ambition into impact by orchestrating your marketing through Active Intelligence and AI agents - powering your imagination with billions of data points, activating fully-realized campaigns and strategies from your ideas, and validating what works - so you can drive real results.
Follow Tamara:
LinkedIn: https://www.linkedin.com/in/tamaragrominsky/
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
550 episodes
Manage episode 489467323 series 2803920
Fill in the blank: the best marketers aren’t just creative, they’re ________.
If you said “behavioral scientists,” you’d be correct. Daniel and Tamara talk about the three psychology-based plays you can implement today. It all depends on where your words are put, your social proof, and loss aversion.
Daniel mentions why FOMO is millennials’ biggest fear…and how you can play the FOMO card to drive urgency. Plus, Tamara gives an example of why Mailchimp is the best example of the Foot-in-the-Door technique.
If you’re looking to get more actionable tips you can start incorporating into your efforts TODAY, this is the episode for YOU…and it’s short and sweet. ⌛
ActiveCampaign turns your ambition into impact by orchestrating your marketing through Active Intelligence and AI agents - powering your imagination with billions of data points, activating fully-realized campaigns and strategies from your ideas, and validating what works - so you can drive real results.
Follow Tamara:
LinkedIn: https://www.linkedin.com/in/tamaragrominsky/
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
550 episodes
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