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Go-to-Market Plays #5: How the IKEA Effect Affects Us

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Manage episode 479889031 series 2803920
Content provided by Daniel Murray. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Daniel Murray or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Truth: people love things more when they build it themselves.

Called the IKEA effect, it’s a concept that impacts retention strategy, product satisfaction, and lifetime value. Building something gives people a sense of pride and accomplishment. We feel it’s a worthwhile investment, even if the bookshelf comes out slightly lopsided.

Plus, what do Spotify and Betty Crocker have to do with the IKEA effect? Daniel gives an explanation on why they’re more similar than you think.

If you’re looking to focus on retention strategies, this is the episode for YOU…and it’s short and sweet. ⌛

Follow Tamara:

LinkedIn: https://www.linkedin.com/in/tamaragrominsky/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

  continue reading

526 episodes

Artwork
iconShare
 
Manage episode 479889031 series 2803920
Content provided by Daniel Murray. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Daniel Murray or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Truth: people love things more when they build it themselves.

Called the IKEA effect, it’s a concept that impacts retention strategy, product satisfaction, and lifetime value. Building something gives people a sense of pride and accomplishment. We feel it’s a worthwhile investment, even if the bookshelf comes out slightly lopsided.

Plus, what do Spotify and Betty Crocker have to do with the IKEA effect? Daniel gives an explanation on why they’re more similar than you think.

If you’re looking to focus on retention strategies, this is the episode for YOU…and it’s short and sweet. ⌛

Follow Tamara:

LinkedIn: https://www.linkedin.com/in/tamaragrominsky/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

  continue reading

526 episodes

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