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How to Align Copy and Content with Creative Director of Sharma Brands, Carly Lieberman
Manage episode 484352241 series 2803920
What does it mean to be a creative director?
Carly Lieberman, Creative Director at Sharma Brands, drops by the studio to chat about her experience merging copy, content, and design together to form cohesive ad campaigns.
She imparts some of the wisdom sheâs learned about making great ads, including the importance of knowing your audience, distinguishing the nuances between paid and unpaid audiences, and listening to what the data tells you.
Carly also shares her insights on writing great copy and aligning landing pages to specific ad campaigns, sharing some of her favorite ads sheâs led campaigns for during the course of her storied career.
0:00 Intro/Background
3:09 What Does it Mean to Be a Creative Director
5:05 Making Great Ads
10:08 Thinking About Copy
14:07 Aligning Ads to Landing Pages
19:00 Ads Carlyâs Most Proud Of
21:26 Creating a Brief
26:29 A Hill to Die On
Letâs face itâconsumers donât trust ads, but they do trust their favorite creator, that go-to review site, or a friendâs recommendation. Thatâs where â impact.comâ comes in. As the leading partnership management platform, â impact.comâ helps brands turn creators, affiliates, and even loyal customers into powerful growth channels. Because in todayâs world, the real buyerâs journey isnât a funnelâitâs a group chat. Visit â impact.com/millennialâ and take your marketing to the next level!
Follow Carly:
LinkedIn: https://www.linkedin.com/in/carlylieberman/
Follow Daniel:
Twitter: â https://www.twitter.com/Dmurr68â
LinkedIn: â https://www.linkedin.com/in/daniel-murray-marketingâ
Sign up for The Marketing Millennials newsletter:
â www.workweek.com/brand/the-marketing-millennialsâ
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
541 episodes
Manage episode 484352241 series 2803920
What does it mean to be a creative director?
Carly Lieberman, Creative Director at Sharma Brands, drops by the studio to chat about her experience merging copy, content, and design together to form cohesive ad campaigns.
She imparts some of the wisdom sheâs learned about making great ads, including the importance of knowing your audience, distinguishing the nuances between paid and unpaid audiences, and listening to what the data tells you.
Carly also shares her insights on writing great copy and aligning landing pages to specific ad campaigns, sharing some of her favorite ads sheâs led campaigns for during the course of her storied career.
0:00 Intro/Background
3:09 What Does it Mean to Be a Creative Director
5:05 Making Great Ads
10:08 Thinking About Copy
14:07 Aligning Ads to Landing Pages
19:00 Ads Carlyâs Most Proud Of
21:26 Creating a Brief
26:29 A Hill to Die On
Letâs face itâconsumers donât trust ads, but they do trust their favorite creator, that go-to review site, or a friendâs recommendation. Thatâs where â impact.comâ comes in. As the leading partnership management platform, â impact.comâ helps brands turn creators, affiliates, and even loyal customers into powerful growth channels. Because in todayâs world, the real buyerâs journey isnât a funnelâitâs a group chat. Visit â impact.com/millennialâ and take your marketing to the next level!
Follow Carly:
LinkedIn: https://www.linkedin.com/in/carlylieberman/
Follow Daniel:
Twitter: â https://www.twitter.com/Dmurr68â
LinkedIn: â https://www.linkedin.com/in/daniel-murray-marketingâ
Sign up for The Marketing Millennials newsletter:
â www.workweek.com/brand/the-marketing-millennialsâ
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
541 episodes
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