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How to Thrive as a Solo Marketer in the Chaos of Early-Stage Startups with Sandy Mangat, Head of Marketing at Pocus | Ep. 338

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Manage episode 498987601 series 2803920
Content provided by Daniel Murray. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Daniel Murray or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

When Sandy Mangat joined Pocus as its first go-to-market hire, there was no brand, no messaging, and only a Webflow template and a Fiverr logo to start with.

Daniel’s out, Tamara is IN…and she’s got a special guest and startup Marketer Sandy Mangat.

They talk about the realities of being a startup’s first Marketer: how to decide where to focus when everything feels urgent and why brand and demand aren’t separate. As a solo marketer at a seed-stage startup, Sandy had to balance big-picture strategy while building a category, a community, and a cult following from the ground up. How do you start from scratch?

Plus, why is “delusional optimism” the best skill to have? Sandy walks us through her mindset.

If you’ve ever started from the ground up or love building brands from scratch, this is the episode for YOU.

Follow Sandy:

LinkedIn: https://www.linkedin.com/in/sandymangat/

Follow Tamara:

LinkedIn: https://www.linkedin.com/in/tamaragrominsky/

Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

  continue reading

605 episodes

Artwork
iconShare
 
Manage episode 498987601 series 2803920
Content provided by Daniel Murray. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Daniel Murray or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

When Sandy Mangat joined Pocus as its first go-to-market hire, there was no brand, no messaging, and only a Webflow template and a Fiverr logo to start with.

Daniel’s out, Tamara is IN…and she’s got a special guest and startup Marketer Sandy Mangat.

They talk about the realities of being a startup’s first Marketer: how to decide where to focus when everything feels urgent and why brand and demand aren’t separate. As a solo marketer at a seed-stage startup, Sandy had to balance big-picture strategy while building a category, a community, and a cult following from the ground up. How do you start from scratch?

Plus, why is “delusional optimism” the best skill to have? Sandy walks us through her mindset.

If you’ve ever started from the ground up or love building brands from scratch, this is the episode for YOU.

Follow Sandy:

LinkedIn: https://www.linkedin.com/in/sandymangat/

Follow Tamara:

LinkedIn: https://www.linkedin.com/in/tamaragrominsky/

Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

  continue reading

605 episodes

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