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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Manage episode 491652717 series 2803920
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Do testimonials and reviews actually sway people’s opinions of your product?
According to Daniel, you NEED social proof on your website, and Jay agrees. But you don’t want anything generic because it’ll sound weird and forced. Instead, you’ll want testimonials that are specific. Think: “This product cut our costs down by 150%,” or something similar. You want to show impact.
Also, what do your logos and landing pages look like? Make sure it matches your client. Daniel mentions thinking about targeting in tiers. You’ll also want to consider what your customers care about, and not just the fluff.
Plus, should you pretend an unfunny text is funny? Jay tests it on Daniel.
This short ‘n sweet Bathroom Break is all about social proof and reviews. 🚽
Follow Jay:
LinkedIn: https://www.linkedin.com/in/schwedelson/
Podcast: Do This, Not That
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
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