In this episode of The Marketing Share, our cohosts Alec Cheung and Barb VanSomeren sat down with Scott Cate—a tech veteran who’s been building software since the days of floppy disks—to chat about one of marketing’s most overlooked headaches: broken links.
Scott’s company, 301.Pro, helps marketers like you turn those frustrating “404 errors” into opportunities. Imagine QR codes that actually work, links that update themselves, and campaigns that adapt to weather, time, or even a user’s location—no coding required.
We geeked out about:
👉 Why Scott’s team built a tool to save marketers 5+ hours a week (and how a $250K postcard campaign proved its worth).
👉 Real-world stories: Restaurants switching menus at dinner time, car dealerships routing scans to local shops, and why Bitly can’t keep up.
👉 Simple fixes for outdated webinar links, billboard QR codes, and footer graveyards (we’ve all been there, right?).
Oh, and Scott’s a gem—he even shared a special discount for our listeners:
Use code TMS at 301.pro to try 301.Pro for 50% off your first 2 months.

Explore the video content of each podcast episode on YouTube
Want to be a guest on The Marketing Share Podcast? Send us an email with your bio and proposed interview topic to [email protected], and our podcast manager will get back to you soon.
Want to connect with Alec and Barb to talk all things marketing and how they can help you leverage the marketing wing of your organization?
Connect with Alec here
Connect with Barb here
Cheers.