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Mastering Demand Generation: Scaling Strategies with Carly Botelho (Ep. 28)
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Are you struggling to scale your demand generation efforts?
In this episode of The Marketing Share, our hosts Alec Cheung and Barb VanSomeren chat with Carly Botelho, Director of Demand Generation at Intellimize, about practical tips on building and scaling demand generation from the ground up.
Carly breaks down the key steps to get demand generation running smoothly, from setting up the right tools and infrastructure to executing campaigns that drive results. She also talks about how to strategically place your marketing bets, when to experiment, and how to adapt as your company grows.
If you’re a marketing leader looking to improve your demand gen strategy, this episode is packed with real-world examples, expert advice, and actionable insights to help you grow faster and smarter.
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Want to be a guest on The Marketing Share Podcast? Send us an email with your bio and proposed interview topic to [email protected], and our podcast manager will get back to you soon.
Want to connect with Alec and Barb to talk all things marketing and how they can help you leverage the marketing wing of your organization?
Connect with Alec here
Connect with Barb here
Cheers.
Chapters
1. Introduction to Demand Generation and Career Journey (00:00:00)
2. Building a Demand Generation Engine (00:05:28)
3. Experimentation and Testing in Marketing (00:08:15)
4. Scaling Demand Generation Efforts (00:12:50)
5. Attribution Strategies in Marketing (00:15:47)
6. Integrating Outbound and Inbound Marketing (00:19:20)
7. Key Channels for Demand Generation (00:21:30)
8. Outsourcing vs. In-House Marketing (00:24:12)
9. Success Stories and Wins in Demand Generation (00:27:00)
10. Event Marketing Strategies (00:30:00)
39 episodes
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