One of the toughest tasks in marketing is crafting compelling messaging for complex products or services. Message too high and your audience will get mired in technical speak. Message too low and your audience will miss what's special and differentiated about your solution. Either way, the result is the same - low engagement and an under appreciation of product value.
While messaging complexity is a characteristic of many industry segments, it's especially prevalent in healthcare. Our guest, Marcy Freeman, is an expert in healthcare product management and marketing. She helps her clients with messaging for all role types, from advanced audiences like providers, key opinion leaders (KOLs) and technicians to lay audiences like patients and end users.
An expert communicator - and now also a burgeoning comedian on the side! - Marcy explains her approach to connecting with R&D and technical teams to glean the right talk tracks for both doctors and patients so everyone understands at the level that is right for them.

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