How do you go from corporate law to leading one of the most innovative social media management platforms? In this episode, Emeric Ernoult, CEO of Agorapulse, shares his entrepreneurial journey, the lessons learned from pivots and challenges, and the evolution of social media strategies over the years.
Emeric dives into how Agorapulse transformed from running Facebook contests to pioneering the social media inbox, and explores the growing role of AI in creating personalized, effective content. He also shares practical insights on content strategy, platform selection, and how businesses can adapt to the rapidly changing social media landscape.
🔑 You’ll walk away with:
Why pursuing passion over comfort can redefine your career path
How Agorapulse’s innovation and adaptability fueled its success
Ways AI is reshaping social media management for efficiency and personalization
The importance of useful, engaging content to build a loyal audience
How to select the right social media platforms for your business goals
🔗 Connect with Emeric Ernoult:
👉 LinkedIn: https://www.linkedin.com/in/ernoult/
🎧 Subscribe to The Marketing Share Podcast to get unfiltered conversations with marketing leaders about growth, strategy, and the future of digital.
Connect with your hosts:
👉 Barb VanSomeren: https://www.linkedin.com/in/barbvansomeren/
👉 Alec Cheung: https://www.linkedin.com/in/aleccheung/

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Cheers.