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#240 How Mukta Parain is Transforming Beauty in the UAE
Manage episode 477349896 series 2798077
Content provided by Matrix Public Relations. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Matrix Public Relations or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
About Mukta Purain
Mukta Purain is the visionary founder and CEO of Miss Palatable, a pioneering beauty platform dedicated to ethical, sustainable, and transparent beauty. With a background in finance and a passion for conscious beauty, Mukta has been instrumental in reshaping the beauty industry in the UAE by curating high-performance clean beauty brands and advocating for mindful consumption. Her journey from asset management to launching an industry-leading ethical beauty platform is a testament to her entrepreneurial drive and commitment to sustainable living.
About This Episode
In this episode of The Matrix Green Pill Podcast, host Hilmarie Hutchison sits down with Mukta Purain to discuss her inspiring journey from the finance world to becoming a changemaker in the beauty industry. Mukta shares how personal experience led her to identify a gap in the UAE beauty market and how she turned that into an opportunity by launching Miss Palatable, a platform dedicated to clean, ethical, and sustainable beauty products.
Mukta delves into the challenges of bringing clean beauty to the GCC market, from navigating regulations to educating consumers on the importance of mindful consumption. She highlights the shift in beauty standards and how Miss Palatable ensures transparency in its product curation by working closely with brand founders. The discussion also touches on the significance of slow beauty, the impact of fear-based marketing, and how authenticity and inclusivity are reshaping the industry.
As an advocate for sustainability, Mukta emphasizes the importance of buying less but buying better, challenging conventional beauty norms. She provides valuable insights into what consumers should look for when choosing clean and sustainable beauty products and how purpose-driven businesses can thrive despite challenges
Quotes
3:23 - I find ourselves now becoming more of this hybrid platform where not only are we bringing in beauty brands, but we're also starting to work with homegrown brands and listing them on our website as well.
4:33 - The industry here has always been dominated by extremely large players, so that was a huge challenge in bringing in brand awareness.
6:10 - Transparency is even more important today than it was before.
7:01 - It's our responsibility to be transparent and that's why, when I'm curating brands, I'm really looking at that.
7:54 - I believe over the years we've built a level of trust with our customers and there's a certain expectation that comes out of products that we launch on Miss Palatable that it is our responsibility to make sure that we are very transparent in that sense.
9:25 - When it comes under sustainability, we're always focused on, especially within the beauty industry.
14:41 - Building a brand that is sustainable and ethical is probably the hardest type of brand to build. It's an extremely long journey.
15:14 - When things are not going your way, it's even more important to remind yourself of why you are doing it and have that motivate you to keep pushing forward.
15:45 - Keeping a balance is always a challenge. It is a work in progress.
16:25 – Other thing I've learned is learning to say no.
16:38 - Prioritizing where I have to be and where I cannot say no and where I don't really need to be and I should say no.
18:10 - I at least try and get my steps in.
18:32 - Enjoy the journey up ahead.
18:46 – Trust in the universe, to trust that everything is going to come together in time and to keep going.
Useful Links
The Matrix Green Pill Podcast: https://thematrixgreenpill.com/
Please review us: https://g.page/r/CS8IW35GvlraEAI/review
Chapters
1. Introduction to Mukta Parain (00:00:00)
2. Personal Journey into Clean Beauty (00:03:12)
3. Building Miss Palatable's Brand Philosophy (00:06:10)
4. Transparency and Trust in Beauty (00:08:58)
5. Mindful Consumption and Sustainability (00:12:15)
6. Inclusivity and Global Beauty Traditions (00:14:28)
7. Entrepreneurship Advice and Work-Life Balance (00:15:44)
8. Rapid Fire Questions and Closing (00:18:19)
241 episodes
Share
Manage episode 477349896 series 2798077
Content provided by Matrix Public Relations. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Matrix Public Relations or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
About Mukta Purain
Mukta Purain is the visionary founder and CEO of Miss Palatable, a pioneering beauty platform dedicated to ethical, sustainable, and transparent beauty. With a background in finance and a passion for conscious beauty, Mukta has been instrumental in reshaping the beauty industry in the UAE by curating high-performance clean beauty brands and advocating for mindful consumption. Her journey from asset management to launching an industry-leading ethical beauty platform is a testament to her entrepreneurial drive and commitment to sustainable living.
About This Episode
In this episode of The Matrix Green Pill Podcast, host Hilmarie Hutchison sits down with Mukta Purain to discuss her inspiring journey from the finance world to becoming a changemaker in the beauty industry. Mukta shares how personal experience led her to identify a gap in the UAE beauty market and how she turned that into an opportunity by launching Miss Palatable, a platform dedicated to clean, ethical, and sustainable beauty products.
Mukta delves into the challenges of bringing clean beauty to the GCC market, from navigating regulations to educating consumers on the importance of mindful consumption. She highlights the shift in beauty standards and how Miss Palatable ensures transparency in its product curation by working closely with brand founders. The discussion also touches on the significance of slow beauty, the impact of fear-based marketing, and how authenticity and inclusivity are reshaping the industry.
As an advocate for sustainability, Mukta emphasizes the importance of buying less but buying better, challenging conventional beauty norms. She provides valuable insights into what consumers should look for when choosing clean and sustainable beauty products and how purpose-driven businesses can thrive despite challenges
Quotes
3:23 - I find ourselves now becoming more of this hybrid platform where not only are we bringing in beauty brands, but we're also starting to work with homegrown brands and listing them on our website as well.
4:33 - The industry here has always been dominated by extremely large players, so that was a huge challenge in bringing in brand awareness.
6:10 - Transparency is even more important today than it was before.
7:01 - It's our responsibility to be transparent and that's why, when I'm curating brands, I'm really looking at that.
7:54 - I believe over the years we've built a level of trust with our customers and there's a certain expectation that comes out of products that we launch on Miss Palatable that it is our responsibility to make sure that we are very transparent in that sense.
9:25 - When it comes under sustainability, we're always focused on, especially within the beauty industry.
14:41 - Building a brand that is sustainable and ethical is probably the hardest type of brand to build. It's an extremely long journey.
15:14 - When things are not going your way, it's even more important to remind yourself of why you are doing it and have that motivate you to keep pushing forward.
15:45 - Keeping a balance is always a challenge. It is a work in progress.
16:25 – Other thing I've learned is learning to say no.
16:38 - Prioritizing where I have to be and where I cannot say no and where I don't really need to be and I should say no.
18:10 - I at least try and get my steps in.
18:32 - Enjoy the journey up ahead.
18:46 – Trust in the universe, to trust that everything is going to come together in time and to keep going.
Useful Links
The Matrix Green Pill Podcast: https://thematrixgreenpill.com/
Please review us: https://g.page/r/CS8IW35GvlraEAI/review
Chapters
1. Introduction to Mukta Parain (00:00:00)
2. Personal Journey into Clean Beauty (00:03:12)
3. Building Miss Palatable's Brand Philosophy (00:06:10)
4. Transparency and Trust in Beauty (00:08:58)
5. Mindful Consumption and Sustainability (00:12:15)
6. Inclusivity and Global Beauty Traditions (00:14:28)
7. Entrepreneurship Advice and Work-Life Balance (00:15:44)
8. Rapid Fire Questions and Closing (00:18:19)
241 episodes
All episodes
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Similar to The Matrix Green Pill
Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
Rachel Cooke is your guide to leadership and communication, helping you craft a workplace environment you can feel good about. She’ll share tips to help you balance your work and personal life, effectively invest your time, and be mindful about where you’re devoting your energy. Let Rachel help you navigate your path to success—however you define it.
…
continue reading
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
continue reading
Whatever you lead can only grow when you do. Experience real-life, real-time business and leadership coaching from Dave Ramsey, a successful CEO, popular radio personality, bestselling author, and now the host of The EntreLeadership Podcast. Dave takes your calls and draws on over 30 years of experience as the CEO of Ramsey Solutions to help you overcome the challenges you're facing. More at https://www.ramseysolutions.com/shows/the-entreleadership-podcast.
…
continue reading
The Greatness Machine is on a Quest to Maximize the Human Experience! Join Award Winning CEO and Author, Darius Mirshahzadeh (pron. Mer-shaw-za-day), as he interviews some of the greatest minds in the world―turning their wisdom and experience into learnings and advice you can use in your life so that you can level up and create greatness. Join Darius as he goes deep with guests like: Moby, Seth Godin, Gabby Reece, Amanda Knox, UFC Ring Announcer Bruce Buffer, Former FBI Negotiator Chris Voss ...
…
continue reading
The Tai Lopez podcast brings you the best business education straight from the world's top entrepreneurs. I will also review the best books in health, wealth, love and happiness that will help you achieve your maximum potential and live the best life possible.
…
continue reading
Where startup founders raise millions and listeners can invest. Host Josh Muccio takes listeners behind closed-doors and into the room where deals are made. Part of the Vox Media Podcast Network.
…
continue reading
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