Disrupting the Marketing Industry

The Maverick Paradox Podcast

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4M ago 23:57

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In today's episode Judith Germain speaks to Lori Turner-Wilson on B2B marketing strategies and her new book. They discuss their views on the current state of dance and marketing, noting a perceived lack of individuality and an overreliance on cookie-cutter approaches. They agree that companies need to be more divergent and maverick in their marketing strategies.

Key Takeaways

Lori advocates for data-driven, outcomes-focused B2B marketing with guaranteed ROI
Market research is key to predictable marketing results, now affordable for mid-market companies
Lori's "12 Battles Framework" helps companies shift mindsets to achieve marketing predictability
Differentiating your brand in a crowded market requires ongoing competitive analysis and agility

In this conversation Lori emphasises the critical role of market research in eliminating uncertainty and enabling predictable marketing outcomes, even in turbulent market conditions. She stresses the need for companies to be nimble and adaptable in their marketing strategies.

Lori Turner-Wilson isn't just the CEO and Founder of RedRover - she's a marketing trailblazer disrupting her industry.

You can find out more about our guest and today's episode in this Maverick Paradox Magazine article here.

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But amplifying your influence as a leader isn't just about having a strong vision or a big personality. It's also about having the right leadership capability and being able to execute on your ideas and plans.

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How Influential Are you? Take the scorecard at amplifyyourinfluence.scoreapp.com and see.

Catalysing Transformation - 1 min video

Judith's book: The Maverick Paradox: The Secret Power Behind Successful Leaders.

Judith's websites:

Judith Germain (mentoring, Speaker, author) - judithgermain.com
The Maverick Paradox Magazine - themaverickparadox.com
The Maverick Paradox Website - maverickparadox.co.uk

Judith's LinkedIn profile is here, her Twitter profile (MaverickMastery) is here, Facebook here and Instagram here.

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