In this episode of "Chatting at GEMA", Marion Ranchet interviews Emmanuelle Lacaze, President and Owner of Gédéon Communications, about television design, the Olympics, and innovative collaboration. Lacaze explains how Gédéon Communications, a design agency known for its work on media branding in France and internationally, contributed to the rise of television design with new ways of thinking about creativity and concept. Lacaze also speaks to how Gédéon Communications was responsible for designing the 2024 Paris Olympic emblem as well as their elaborate pitch strategy and the five-year-long process of preparing for the Opening Ceremony.

Emmanuelle Lacaze is the President of Gédéon, a design agency known for its work on media branding in France and internationally. She has managed award-winning projects across multiple countries, including branding for Paris 2024, where her agency played a key role in the games’ visual identity, campaigns, and opening ceremony. Emmanuelle also has a background in film production, having produced the movie La Vie d’une Autre and developed the digital series Joy for Canal+. She is an active board member of the French AD Club and a partner of the mentoring program Media Club Elles in France.

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