If there was one area of the consumer economy that you may have thought might be impervious to the “direct-to-consumer” disruption of the past several years, good chance it would have been the home renovation market. Yet this high degree of difficulty also creates opportunity. On this episode of The Medium Rules, I sit down with JasperMalcolmson, co-founder and CEO of the digitally-native home renovation platform Skylight. By working with Skylight, homeowners can design, bid, project manage and pay for home renovations all through Skylight’s online toolset. Most notably, once a homeowner’s construction budget is locked, homeowners are protected from cost overruns through Skylight’s innovative “fully fixed pricing” guarantee.

Prior to Skylight, Jasper founded the beloved local offers business Bloomspot, sold to Chase in 2012, and then Jasper stayed with Chase for 3 years as head of product at ChaseNet, Chase’s payments platform. Previously, Jasper ran several business units at Yahoo!, principally under the leadership of Terry Semel. We talk to Jasper about working for Yahoo! in the early 2000’s, competing in the local offers space, his experience selling to Chase, and about the ambitions and challenges of Skylight amid the current startup climate in Silicon Valley.

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