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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Our guest on this episode of The Member Engagement Show is Georgina Donahue, Higher Logic’s Director of Community Innovation and AI Strategy. With over 10 years in community leadership (having started out as a community manager) Georgina shares her wealth of expertise in community leadership, and user-focused community advocacy. Topics covered include:
- How community is the engine that drives alignment between organizations and members.
- Tips for growing online communities, based on Georgina's experience taking a community she managed from 0 to 50,000 members.
- Key metrics for measuring the success of a community.
- How to get leadership buy-in for community
- Busy vs. meaningful engagement.
- Engagement myths…busted!
- Tips to drive the member journey, from onboarding to advocacy
- Selling the importance of community internally.
- Community and member engagement trends for the year ahead.
- A sneak peek from Kelly at some insights from the upcoming Member Engagement Report.
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