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Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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In this episode of Membership IQ, host Sarah Sladek welcomes Kate Solomon, MPS, Senior Manager, B2C Customer Segment, and ASME.
Kate shares her journey from being new to the association world to now leading innovative membership strategies. The conversation highlights her early career experiences, involvement in tweet chats that helped her connect with the community, and how Sarah’s books influenced her professional growth.
Kate discusses the evolution of membership engagement, the value of personalization, and why associations need to adapt their approach to attract and retain younger generations. They also explore what’s changed in member expectations and how data-driven strategies can empower more meaningful member experiences.
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