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Content provided by Sarah Sladek. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sarah Sladek or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
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Modernizing Member Strategy

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Manage episode 478281359 series 3007473
Content provided by Sarah Sladek. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sarah Sladek or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

In this episode of Membership IQ, host Sarah Sladek welcomes Kate Solomon, MPS, Senior Manager, B2C Customer Segment, and ASME.

Kate shares her journey from being new to the association world to now leading innovative membership strategies. The conversation highlights her early career experiences, involvement in tweet chats that helped her connect with the community, and how Sarah’s books influenced her professional growth.

Kate discusses the evolution of membership engagement, the value of personalization, and why associations need to adapt their approach to attract and retain younger generations. They also explore what’s changed in member expectations and how data-driven strategies can empower more meaningful member experiences.

  continue reading

51 episodes

Artwork
iconShare
 
Manage episode 478281359 series 3007473
Content provided by Sarah Sladek. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sarah Sladek or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

In this episode of Membership IQ, host Sarah Sladek welcomes Kate Solomon, MPS, Senior Manager, B2C Customer Segment, and ASME.

Kate shares her journey from being new to the association world to now leading innovative membership strategies. The conversation highlights her early career experiences, involvement in tweet chats that helped her connect with the community, and how Sarah’s books influenced her professional growth.

Kate discusses the evolution of membership engagement, the value of personalization, and why associations need to adapt their approach to attract and retain younger generations. They also explore what’s changed in member expectations and how data-driven strategies can empower more meaningful member experiences.

  continue reading

51 episodes

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