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Demonstrating Brand Authenticity through Philanthropic Partnerships - with PJ Andersson
Manage episode 480860276 series 3495585
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National Police Week is May 11-17 in the US. Host Jimmy Moreland and MHW's Brigid McCabe chat with Golden Bay Distillery cofounder and CEO PJ Andersson about his brand's partnership with the National Law Enforcement Officers Memorial Fund.
This episode is a masterclass in brand storytelling, and demonstrating brand authenticity through concrete action paired with intentional marketing strategy.
Find out more about National Police Week: Website
Visit Golden Bay Distillery: Website
More info about MHW at https://www.mhwltd.com/
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Chapters
1. Demonstrating Brand Authenticity through Philanthropic Partnerships - with PJ Andersson (00:00:00)
2. Introduction to Golden Bay Distillery (00:00:06)
3. PJ's International Background and Purpose (00:03:20)
4. National Law Enforcement Memorial Partnership (00:04:48)
5. Paint the Bar Blue Initiative (00:08:14)
6. Advice for Purpose-Driven Brands (00:10:55)
7. Golden Bay Distillery and Product Story (00:13:23)
8. Supporting the Cause and Partners (00:18:57)
9. Favorite Drinks and Personal Connection (00:22:07)
45 episodes
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