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The Relevance of SEO in the Age of AI: Insights from Sara Dunn
Manage episode 477030663 series 3613904
In this episode, host Michael Coombs welcomes Sara Dunn from 'Sara does SEO' to discuss the ongoing relevance of SEO in today's digital marketplace, including its impact on AI and the current significance of blogging. Sara highlights the essential role of SEO in helping businesses, particularly in the wedding industry, get discovered online through search engines like Google, as well as emerging AI tools like ChatGPT. The discussion covers various aspects of SEO, including the rise of AI-based tools, the misconceptions surrounding SEO, and the importance of keyword research and quality content. Sara also debunks the myth that SEO and blogging are only for low to mid-tier markets, emphasizing their effectiveness for high-end brands as well. She provides actionable tips for improving SEO and underscores the importance of maintaining an updated Google Business profile.
00:00 Introduction and Today's Topic
00:30 Does SEO Still Matter?
01:57 Beyond Google: The Rise of AI in SEO
03:25 Chat GPT's Impact on SEO
06:09 Keyword Research and Tools
12:34 Misconceptions About SEO in the Wedding Industry
15:45 The Relevance of Blogging
20:41 SEO for Luxury Wedding Brands
27:38 Social Media's Role in SEO
30:30 Actionable SEO Tips
32:26 Conclusion and Farewell
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