On today’s episode of The Middle Ground, Tom Letizia sits down with David Rounds, CEO of NetEffect, to discuss how one of Las Vegas’s top IT firms became a lifeline for businesses during some of the most disruptive moments in recent history—from 9/11 and the Great Recession to the COVID-19 pandemic.

David shares the story of his grandfather’s resilience, which inspired his own leadership philosophy: rebuild, adapt, and move forward. Listeners will learn about the power of rapid pivots, how virtual CIO services are transforming small and mid-size business strategy, and why NetEffect’s culture of customer-first innovation has earned them national recognition from CRN, Cloudtango, and MSP 501.

It’s a conversation about grit, technology, and the unseen infrastructure that keeps modern business running.