In episode 4, Jess and Gemma dive into the crucial strategy phase of Gemma's business offer. After discussing value ladders and offer creation, the focus shifts to building a marketing funnel to generate new clients. They explore the challenges of advertising, handling criticism and business anxieties, and the importance of focusing on core offerings without getting distracted by multiple revenue streams. They also introduce practical exercises for overcoming fear and share real-life examples of successful entrepreneurs. Tune in to see Gemma's journey from feeling vulnerable to embracing her unique strengths and gearing up for a successful launch. Join their adventure as they plan a free launch, combine practical strategies with belief coding, and prepare for future growth.
Chapters:
00:00 Introduction and Welcome
00:19 Shameless Plug for Belief Coding
00:30 Strategy for Gemma's Offer
00:58 Building the Funnel
01:36 Advertising Strategy
02:56 Addressing Anxieties and Vulnerabilities
03:46 Personal Experiences with Criticism
04:57 Clearing Limiting Beliefs
06:47 Preparing for the Launch
19:20 Free Launch Strategy
21:40 Conclusion and Next Steps