What if success wasn’t about scaling faster… but about aligning deeper?

In this vulnerable and energizing conversation, George sits down with Hunter Hensley, a seasoned entrepreneur and visionary behind SimpleCheck, to explore what it means to build something that matters. From the early days of entrepreneurship to leading a high-performing team, Hunter shares how he built a business that doesn’t just scale — it serves.

Whether you’re a founder, leader, or someone craving meaning in your work, this episode offers you permission to lead differently — from alignment, intention, and purpose.

What You’ll Learn in This Episode:

• How Hunter built SimpleCheck from a whisper to a vision
• Why purpose beats productivity in the long run
• How to lead without sacrificing your soul or your family
• Identity shifts required for sustainable leadership
• How to choose service over ego — and still win
• Navigating growth while staying grounded
  

Key Takeaways:
✔️Growth doesn’t require burnout. It requires alignment.
✔️The hardest part of leadership is keeping your heart in it.
✔️Legacy is built in how you show up daily — not just in outcomes.
✔️Entrepreneurship is personal development in disguise.
✔️You don’t need to chase impact — you need to embody it.
✔️If your business costs you your peace, it’s too expensive.
✔️Be the same person behind the scenes as you are on the mic.

Timestamps & Highlights:
[00:00] – Why this episode will change the way you lead
[04:20] – Hunter’s origin story: faith, grit, and vision
[09:35] – Scaling without selling your soul
[13:50] – Ego vs. service: how to check yourself daily
[19:10] – Leadership lessons that saved his marriage and business
[24:42] – Identity shifts when you become a leader of leaders
[30:00] – Building SimpleCheck from scratch
[36:50] – “I almost lost it all” — pivotal business moment
[42:05] – Real talk: therapy, truth-telling, and self-awareness
[49:15] – What legacy really means to Hunter
[54:10]– Raising kids while running a company
[59:00] – How to lead when life gets heavy
[1:03:20] – Final reflections + where to connect with Hunter

Connect with Hunter Hensley:

• Website: https://www.simplecheck.com/
• Instagram: @officialhunterhensley
• Facebook: Hunter Hensley
  

Your Challenge This Week:
This episode hit deep?

• DM @itsgeorgebryant or @officialhunterhensley with the word “LEGACY” and we’ll send you a free journaling prompt + video to help you lead from the inside out.

Want to build your business without losing your soul?

Apply for a spot at George’s next Relationships Beat Algorithms™ Retreat or join his amazing Alliance. Book a 1:1 call with George.