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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Adam Schaeuble shares his journey from fitness entrepreneur to successful podcaster, revealing how he built a thriving online business from scratch after making just $37 in his first three years of podcasting. He breaks down his strategic transition process while maintaining two businesses simultaneously until his podcast generated enough income to become his full-time focus.
• Only worked for someone else for one month of his life, starting entrepreneurial ventures from early childhood
• Built a successful gym business with 35 employees and over 500 clients before discovering podcasting
• Recorded his first podcast episodes on GarageBand in 2015 without knowing how to publish them
• Struggled for three years making just $37 total from affiliate marketing on his podcast
• Created a breakthrough with a $37 fitness challenge that generated nearly $4,000 in revenue
• Implemented "electric fence" scheduling to manage both businesses until transitioning full-time to podcasting in 2019
• Uses a specific two-thirds content rule: position yourself as the expert through solo and coaching episodes
• Recommends strategic podcast naming that includes searchable keywords your ideal clients are using
• Advises focusing on solving other people's problems first, which naturally solves your financial problems
• Emphasizes that podcasting remains "fresh and fertile ground" with only 10% of launched podcasts staying active
Check out Adam's Podcasting Business School podcast to learn more about monetizing your podcast and turning it into a client-generating machine.
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Chapters
1. Welcome to Mindset Cafe (00:00:00)
2. Adam's Entrepreneurial Journey (00:05:21)
3. First Steps Into Podcasting (00:12:10)
4. From $37 to Thousands in Revenue (00:18:05)
5. Selling the Gym, Going All-In (00:26:12)
6. Podcast Naming and Content Formula (00:30:47)
7. Legacy Advice: Solve Others' Problems (00:36:15)
249 episodes
