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Do you know who your 'not' client is?
Manage episode 445354206 series 3125667
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If you're marketing to everyone, you're marketing to no one. If you're saying lots of words that mean nothing, it’s just white noise in the ether of loads of other people saying loads of other things that mean nothing.
Working out who ISN'T your ideal client is just as important as working out who is!
📚 Prefer to read my thoughts on this? Visit https://viviennejoy.com/do-you-know-who-your-not-client-is/
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