Struggling to stay consistent on social media? You’re not alone - but today, we’re fixing that.

On this episode of The MindShare Podcast, I’m joined by Katie Steinfeld, Broker of Record at On The Block Realty and Chair of the Board at RECO, to walk us through how real estate professionals can finally take control of their social media presence - with a strategy that actually works.

From content planning to creation, posting, and engagement, this episode is your step-by-step social media roadmap. Katie shares her personal approach, favorite tools, and the mindset shifts needed to stay consistent and build a powerful personal brand online.

Whether you're stuck in overthinking, don't know what to post, or just feel overwhelmed - you'll walk away from this episode with clear, actionable steps to start showing up, standing out, and converting content into results.

⏱️ Timestamps & Topics Covered:

🧠 Mindset and Overcoming Barriers

5:26 – The #1 mental barrier holding realtors back from posting
8:49 – How Katie personally overcame fear of showing up online

📅 Content Strategy and Ideation

14:07 – How to plan content: monthly calendar or weekly structure?
18:18 – Coming up with creative real estate content ideas
19:24 – Why Katie doesn’t post listings — and what realtors need to know
21:27 – Advice for realtors who feel stuck or overwhelmed on what to post

🎥 Content Creation and Execution

26:10 – Katie’s end-to-end content creation process (and who helps)
29:56 – Best apps and tools for editing photos, videos, and carousels
38:16 – How to balance content quality vs speed

📆 Scheduling and Publishing

41:50 – Does she batch or post organically? Her full scheduling flow
43:47 – Posting frequency & the importance of consistency
45:23 – Best times of day/days of week for engagement

💬 Engagement and Growth

48:14 – Managing engagement: replying to DMs, comments, and more
49:02 – One big mistake realtors make after they post

📈 Results and Real Impact

54:19 – Real business results from content: referrals, recruitment, and brand building
54:52 – What’s the long game? Why consistency pays off big

✅ Final Actionable Advice

56:47 – First step a realtor should take this week to get started
58:56 – What to say to someone who says “I can’t”

🔗 Connect with Katie:

📲 Instagram: @KatieSteinfeld
🌐 On The Block Realty: www.getontheblock.com

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