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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Is Meta secretly hijacking your Facebook ad campaigns?
In this hard-hitting episode, I expose the default settings that are DESTROYING your ad performance without you even knowing it.
After helping hundreds of clients since 2012, I've identified the #1 mistake costing you leads and sales - and Meta wants to keep it that way.
KEY TAKEAWAYS:
- Meta wants you to use default settings that benefit THEM, not YOUR business
- When starting new campaigns without historical data, maintain manual control
- Disable "Advantage Plus" features at all three levels: campaign, ad set, and ad
- Check existing campaigns for these settings that may be hurting performance
- Once you have significant conversion data, some automation becomes beneficial
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