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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Content provided by Darrell Evans, Digital Marketing and Business Growth Strategist for Established Businesses, Darrell Evans, Digital Marketing, and Business Growth Strategist for Established Businesses. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Darrell Evans, Digital Marketing and Business Growth Strategist for Established Businesses, Darrell Evans, Digital Marketing, and Business Growth Strategist for Established Businesses or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
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In this episode, I'm calling out the 12 false beliefs that have held back most of the clients we've worked with over the last 15 years, beliefs that are costing you real revenue right now.
After helping companies generate well over $300M, here's what I've learned: the toughest part of what we fix isn't the tactics or the technology, it's the belief systems of founders, CEOs, and heads of marketing.
I break down why "I need more leads" is usually the wrong diagnosis, why you can't just outsource your growth and disappear, and why waiting to figure out AI is a massive mistake in 2025.
With everything changing at breakneck speed, ChatGPT's new browser, AI overviews transforming search, social media becoming interest media, you can't afford to let these false beliefs keep you stuck.
This isn't motivational fluff; these are the exact mindset shifts that separate companies that scale from those that stagnate.
Join the Growth Letter for weekly strategic perspectives on sustainable business growth - https://www.darrellevans.net/subscribe
No tactics. No trends. Just clear thinking on what actually works from three decades of working with $1M+ businesses that have outgrown tactics but need strategic clarity.
Chapters
1. Introduction (00:00:00)
2. False Belief 1: "If I just post more content, I'll get clients." (00:01:04)
3. False Belief 2: "I need more leads." (00:01:50)
4. False Belief 3: "Marketing is about tactics and channels." (00:02:44)
5. False Belief 4: "I can outsource my growth and be done with it." (00:03:31)
6. False Belief 5: "If my product is great, people will find me." (00:04:30)
7. False Belief 6: "Marketing is an expense." (00:05:25)
8. False Belief 7: "I need to fix my logo/website before I can market." (00:06:16)
9. False Belief 8: "I can wait until later to figure out Al." (00:06:51)
10. False Belief 9: "If I just hire a salesperson, they'll fix my revenue." (00:07:41)
11. False Belief 10: "More traffic = more sales." (00:08:11)
12. False Belief 11: "I don't have time for marketing." (00:09:00)
13. False Belief 12: "Marketing doesn't work for my industry." (00:09:30)
14. Conclusion (00:10:13)
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