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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Content provided by Darrell Evans, Digital Marketing and Business Growth Strategist for Established Businesses, Darrell Evans, Digital Marketing, and Business Growth Strategist for Established Businesses. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Darrell Evans, Digital Marketing and Business Growth Strategist for Established Businesses, Darrell Evans, Digital Marketing, and Business Growth Strategist for Established Businesses or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
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In this episode, I break down the 10 words that sit underneath every successful marketing campaign we've ever run - the kind that generated over $300 million in revenue for our clients over 14 years.
These aren't buzzwords or the latest tactics everyone's chasing.
They're timeless principles that don't change when algorithms shift or platforms die.
You probably already know these words.
The problem? Most businesses don't understand how to actually use them, which is why their marketing keeps failing despite throwing money at it.
I walk through each one with real examples from hundreds of campaigns.
If you're tired of tactics that work for five minutes then stop, this episode reveals the foundation that makes everything else work better.
Join the Growth Letter for weekly strategic perspectives on sustainable business growth - https://www.darrellevans.net/subscribe
No tactics. No trends. Just clear thinking on what actually works from three decades of working with $1M+ businesses that have outgrown tactics but need strategic clarity.
Chapters
1. Introduction (00:00:00)
2. Word 1: Clarity (00:01:25)
3. Word 2: Trust (00:02:37)
4. Word 3: Relevance (00:05:20)
5. Word 4: Value (00:07:29)
6. Word 5: Story (00:09:31)
7. Word 6: Consistency (00:12:11)
8. Word 7: Authority (00:15:33)
9. Word 8: Personalization (00:19:14)
10. Word 9: Momentum (00:22:08)
11. Word 10: Optimization (00:26:16)
12. Summary (00:29:01)
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