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*FYI - this one's full of F-bombs and swear words. If this offends you, it's not going to be the episode for you....!
What happens when you stop chasing everyone and start choosing the few who truly get you? We sit down with Storm Mackay, founder of Soba Private Label, to unpack their unglossy reality of building a distinctive brand and a life designed on purpose. No hustle theatre, no yacht mythology—just the messy, honest path from wrong offers and empty pipelines to a bold identity, a ramen‑slurping mascot, and clients who pay for real thinking.
Storm shares why “splitting the room” is the most underrated growth strategy in saturated markets, and how clear positioning lives in the buyer’s mind long before a sales call. We dig into the craft of memorable assets, irreverent copy that earns attention, and the patience it takes for a message to wear in. You’ll hear why Soba chose to “win a city” instead of a country and what it looks like to do your own marketing in public so prospects trust you faster.
Beyond tactics, we go deep on identity, values, and redefining ambition. Storm’s version of success isn’t headcount—it’s five great clients, time for their garden, and work that feels aligned. We talk about handling rejection without shrinking your signal, drawing firm lines around client fit, and the radical clarity that comes from stepping away from social media comparison. If you’ve felt stuck between safe and alive, this conversation offers a map: choose your 5 percent, hold the line, and let the rest fall away.
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Have you ever felt trapped by the daily grind and responsibilities, shrunk yourself to 'fit in' or followed the rules then realised they didn't bring you the success or happiness you'd been promised? Tick, tick and tick. My life had plateaued, my unused potential was wasting away and I felt powerless to change anything. I wanted to escape but instead of running away, I decided that ordinary is optional, and I could DECIDE to live authentically, put FUN back on the agenda and do more of the things that made me feel alive. This podcast is one of them and through these conversations I'd love nothing more than to be able to help you do the same!

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