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This episode started as a quick Misfit Minute—but it turned into a deep dive, so we made it a full one. Inspired by that iconic Big Bang Theory clip with Sheldon and the chocolates, we break down a question behavior folks love to debate:
👉 Is it positive reinforcement... or positive punishment?

We walk through a simple way to understand the four terms:
Positive/Negative Reinforcement and Positive/Negative Punishment
…without getting stuck in jargon, so you can apply it in real situations, not just pass a test.
🔑 Key Takeaways
✅ Behavior terms like “positive” and “negative” aren’t value judgments—they describe what’s added or removed
✅ You must define the target behavior first before labeling an intervention
Positive reinforcement = behavior increases + something added
Negative reinforcement = behavior increases + something removed
Positive punishment = behavior decreases + something added
Negative punishment = behavior decreases + something removed
✅ Yes, the Sheldon chocolate clip is still relevant—and worth discussing
📚 Resources and Ideas
📌 Download the flow chart from the episode
🧩 Use it for quick reference in team meetings, FBAs, or your BCBA exam prep
🖼️ Join the conversation in our Facebook group to share your interpretation of the Sheldon example!
📌 Related Episodes:
Ep. 18: Behavior Management Basics
Ep. 45: Must-Read Behavior Books for Teachers and BCBAs
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