What does it really take for a boutique hotel to stand out in the crowded world of social media?

In this episode, host David Millili and Steve Carran sit down with Dino Jevric, Social Media Marketing Manager at Arlo Hotels, to explore how hotels can thrive in today’s digital world.

From Dino’s early days in social media to running creative campaigns for Arlo Hotels, we dive deep into strategies that connect travelers with authentic experiences. Discover how Arlo leverages culture, personality, and behind-the-scenes content to redefine boutique hotel marketing—and why authenticity is more important than ever in social media.

In this episode, you’ll learn:

• How Arlo Hotels builds engaging campaigns without relying solely on promotions
• The balance between polished visuals and authentic, “run-and-gun” content
• Tips for hotels struggling with social media: leaning into culture and personality
• How Arlo’s social media creates connection before guests even step on property

Watch the FULL EPISODE on YouTube: https://youtu.be/FvaCNK7_vYc

Links:
Dino on LinkedIn: https://www.linkedin.com/in/dino-jevric/
Arlo Hotels: https://arlohotels.com/
Arlo on Instagram: https://www.instagram.com/arlohotels/

For full show notes head to: https://themodernhotelier.com/episode/238

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Connect with Steve and David:
Steve: https://www.linkedin.com/in/%F0%9F%8E...
David: https://www.linkedin.com/in/david-mil.