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Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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Manage episode 321162429 series 3317421
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In this episode of The Modern SaaS Podcast, Aditya and Yaag discuss how many SaaS businesses offer a rusty buying experience that’s reminiscent of the 2000s. And how the broken buyer experience is not limited to sales-led or product-led companies. They discuss six ways to improve the buyer experience: 1. Offering a rewarding trial experience 2. Making demo booking easy with easy calendar access 3. Offering sales assistance (in-addition to product-led nurturing) to reduce friction 4. Being upfront and transparent about pricing 5. Offering flexible pricing options 6. Shortening the sales cycle, and a lot more...
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30 episodes
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