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What High-Performing Podcasts Do Differently (That You Can Steal)

6d ago 27:44

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You're doing more episodes. Adding special series. Creating private podcasts. More and more and more.

But here's the thing…doing more of something that's not currently working isn't going to get you better results. It's not that your audience needs more content from you, they need different content from you.

In this episode of The More Profitable Podcast, I'm breaking down four key lessons from high-performing podcasts that are actually making a difference in their brands and businesses. And by high-performing, I don't mean downloads. I mean shows that are generating leads, converting sales, and building leverageable assets.

These aren't about adding to your to-do list. They're about refining what you're already doing so your show gets more juice for the squeeze. Because when we stop trying to prove how smart we are and start meeting our audience where they actually are, everything changes.

0:55 — Why "more" isn't the answer (and what actually works instead)

2:04 — The four places to put your energy that don't require creating more content

4:02 — Why mindset shifts are tactical, not airy-fairy

8:26 — Lesson #1: High-performing podcasters are obsessed with their audience

10:31 — Why I'll never give up sales calls (and what they teach about content)

11:07 — How I use Fathom to mine sales calls for content gold

14:05 — Lesson #2: They strategically plan their content

16:37 — Lesson #3: They have offer-aligned content with clear CTAs

19:34 — Lesson #4: They have systems and support that prevent burnout

23:10 — What you can steal: Start with sales, map to buyer readiness, build systems

24:41 — How a podcast strategy intensive can help you implement these lessons

Mentioned in What High-Performing Podcasts Do Differently (That You Can Steal)

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Podcast Strategy Intensive

Fathom (note-taking tool for calls)

Ready to Stop Guessing and Start Getting Results?

The shows that are getting real business results aren't riding on vibes, they're intentional. They're moving forward with a plan and with support.

If you're realizing your podcast doesn't really have a plan, doesn't really have a system, or maybe you thought you had them, but they aren't delivering the way you want them to, then it's time.

Book your Podcast Strategy Intensive and let's sit down to see where your show is now, talk about where you want it to go, and plan the road to get there, including your next 3-4 months of content.

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Chapters

1. What High-Performing Podcasts Do Differently (That You Can Steal) (00:00:00)

2. Why "more" isn't the answer (and what actually works instead) (00:00:55)

3. The four places to put your energy that don't require creating more content (00:02:04)

4. Why mindset shifts are tactical, not airy-fairy (00:04:02)

5. Lesson #1: High-performing podcasters are obsessed with their audience (00:08:26)

6. Why I'll never give up sales calls (and what they teach about content) (00:10:31)

7. How I use Fathom to mine sales calls for content gold (00:11:07)

8. Lesson #2: They strategically plan their content (00:14:05)

9. Lesson #3: They have offer-aligned content with clear CTAs (00:16:37)

10. Lesson #4: They have systems and support that prevent burnout (00:19:34)

11. What you can steal: Start with sales, map to buyer readiness, build systems (00:23:10)

12. How a podcast strategy intensive can help you implement these lessons (00:24:41)

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