If your podcast is leaving you feeling a little stuck as you're doing your mid-year audit, the answer is almost never to burn it down and start fresh. I get the instinct to grab the lighter. It's more exciting, frankly more fun, because we don't have to look real hard. We can blame the podcast instead of our approach to the podcast.

But here's the thing about overhauls. They're usually expensive, they cost you a lot of energy, and they just push these feelings down the road with wasted time—especially if you never fix the core real center issues of your show.

In this episode of The More Profitable Podcast, I'm walking you through what a real tune-up looks like instead. We're talking about auditing your current content to find the leaks, reviewing your CTAs to make sure they're built for sales (not just performative), shifting your episode planning to think pathways instead of value, and evaluating whether it's time to get support with your production process.

Because you don't need to overhaul your show. You don't need to burn it down. You need a strategic tune-up with an expert partner.

1:41 — When the instinct to overhaul isn't based in data but feelings

2:23 — Why overhauls are usually the wrong move and what they really cost you

3:06 — The procrastinate planning trap and how it feels productive without impact

6:17 — Tune-up step 1: Audit your current content to find what's converting and what's not

7:25 — How to use conversations and feedback to identify your most impactful episodes

8:46 — Building mechanisms for people to talk back to you

11:22 — Tune-up step 2: Looking at your CTAs and whether they're built for sales or just performative

12:43 — Why this episode is built to be a sales tool, not give you more ideas

13:54 — How to frame calls to action as the fix for your clients

15:46 — Tune-up step 3: Think pathways, not value when planning episodes

16:23 — Why your emphasis on being valuable is detrimental to your listener and business

17:46 — Tune-up step 4: Evaluating your production process and whether it's time for support

19:15 — Signs it's time to get help with your podcast strategy

Mentioned in Why Your Podcast Needs a Tune-Up, Not a Total Overhaul

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Podcast Strategy Intensive

How to Create an Audio Sale Page for Each of Your Offers

Ready for Your Strategic Tune-Up?

If you're going through your content audit, reviewing your CTAs, doing your episode planning, and noticing you've got good consistency with downloads but inconsistent results getting people on sales calls—or if instead of feeling inspired and excited, you're in a constant state of overwhelm and dread—it's time to get help.

You don't need to overhaul your show. You don't need to burn it down. You need a strategic tune-up with an expert partner.

Inside the Podcast Strategy Intensive, we start with an audit, go into planning, and build your next 12 weeks of your podcast together. You are closer than you think to having a podcast that works more effectively than it does right now.

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