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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Spice is a founder & CEO of Marsello, a smart marketing platform for smaller retailers. Marketing is really hard for these businesses. The Marsello platform has strong reporting & analytics. Retailers can run targeted marketing with data-driven automation, email, SMS, loyalty programs & social media and measure the impact of them. Thousands of small and medium-sized retailers and hospitality operators around the world are now using the Marsello platform.
www.marsello.com
100 episodes
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