It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Goodnature makes ethical pest control devices that now sell around the world. Craig, a co-founder, talks about how they started Goodnature to control rats and stoats in New Zealand – building a trap that can go off multiple times in the bush. Dave joined as CEO 3 years ago, bringing a background in international marketing. They both like to solve problems: Craig on the technical side and Dave on the marketing and company growth side.
100 episodes