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Alissa Custer is a top-producing agent known especially well for her dominance in the City of El Cerrito, CA, where she's perhaps better recognized by her team name and brand MAJ Realtors. I was excited to chat with Alissa because I've watched her rise to prominence with great respect and professional awe/curiosity. I'm deeply grateful for Alissa's extraordinary generosity in explaining step-by-step the details of her marketing efforts and for making the structure accessible to other agents. In our conversation we discuss Alissa's start in California real estate in 2004 working alongside her father, a broker, in San Luis Obispo; her move to the East Bay in 2010, building momentum in her career and gaining an edge, running a business like a business, investing in business, committing to a long term marketing plan, farming (a lot about farming), farming coupled with social, team building, expansion, the power of commitment, and, of course, social media, video, and, my favorite, list vs sales price. Alissa Custer is a licensed CA Realtor® DRE# 01703944