Expanding your SaaS product into Europe? 🌍 In this episode of The Multilingual Content Podcast, Nicola Calabrese sits down with Filippo Irdi, a specialist in European market expansion for B2B SaaS, to unpack what really determines success when entering new markets. From cultural nuances and communication styles to trust-building and localization strategy, Filippo reveals why translation alone won’t unlock international growth. You’ll learn the top mistakes SaaS companies make when expanding globally, how to prioritize the right markets with limited resources, and how to balance hyper-localized marketing with a consistent global brand. Filippo also shares how AI and modern translation technologies are reshaping team workflows and the future of international go-to-market strategies. 🤖✨ Whether you're a founder scaling beyond your home market or a marketer navigating multilingual content, this episode delivers practical, actionable advice — including Filippo’s three essential tips for founders and marketers entering Europe. 🚀