In this episode of the Multilingual Content Podcast, host Nicola Calabrese sits down with Hugo Pereira — global growth leader, former Chief Growth Officer at EVBox, fractional growth exec, and author of Teams in Hell. Hugo shares what he learned scaling companies across Europe and North America — from 10 to 700+ employees and $100M+ in revenue — and why international expansion can break companies before markets do. 🎯 You’ll learn: Why translation ≠ cultural adaptation in global go-to-market Real examples of local buying behavior from 🇳🇱 Netherlands, 🇩🇪 Germany, 🇬🇧 UK, 🇫🇷 France, 🇪🇸 Spain & the US How culture shapes trust, pricing expectations, sales cycles, and payment behaviors Avoiding the biggest mistake: expanding before you have true product-market fit Why demand signals matter more than “gut feeling” when deciding where to expand The rise of multilingual AI conversational experiences (and why humans still matter) How to protect your team from complexity burnout during international growth 🔥 Key takeaway: Global expansion isn’t just strategy — it’s a team test. Cultural nuance, local trust signals, and internal alignment determine whether you scale sustainably or fall apart. 🎧 Tune in to learn how to scale across borders without losing product focus — or your team. 📩 Connect & learn more: Hugo on LinkedIn: mention the podcast when connecting!: https://www.linkedin.com/in/hugosbpereira/ undertowlanguages.com Email: [email protected]