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In this episode, Greg Sterling and Mike Blumenthal discuss the state of review fraud with Curtis Boyd, CEO of the Transparency Company. They explore the complexities of fake reviews, including the different types and metrics used to identify them. The conversation delves into the role of AI in generating fake reviews and the economic impact of review fraud on consumers and businesses. Curtis shares insights from a recent report estimating the financial damage caused by fake reviews, highlighting the challenges faced by ethical businesses in a marketplace rife with deception.
00:10 Introduction to Review Fraud and Transparency Company
01:48 Understanding Review Fraud: Types and Metrics
04:42 The Landscape of Fake Reviews: Business Practices and Impacts
09:11 The Role of AI in Review Fraud
18:27 Economic Impact of Review Fraud: Insights from the Report
25:32 The Challenge of Review Fraud
32:08 Learn about Part 2 of the interview

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