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Episode Summary
After two decades leading global marketing at Adidas and in biotech, Mayra Hurtado hit a wall, fatigue, sleeplessness, migraines. It wasn’t burnout; it was her hormones. That realisation set her on a new mission to close one of medicine’s most overlooked gaps: women’s hormonal health.
In this episode of The New Script, Makenzie Thomas and Frances Goh sit down with Mayra, co-founder and CEO of Prelude Health, the Singapore-based startup behind Hormony, the world’s first rapid, at-home saliva hormone test for women navigating perimenopause.
Mayra shares how Hormony blends science, technology, and behavioural insights to help women get “back in tune” with their bodies, why perimenopause is still misunderstood, and how education and early testing can transform preventive care. She also opens up about building a global team across Singapore, Mexico, and New Zealand, raising capital in a sector that still receives less than 3% of venture funding, and reframing failure as redirection.
You’ll hear why hormonal health is the next frontier in women’s wellbeing, how healthy women drive healthy economies, and why mental and physical health can’t be separated, for founders or for anyone.
Time Stamps
02:05 – Mayra Hurtado’s journey from global marketing to femtech founder
05:57 – Why hormones have been ignored in medical research for decades
07:55 – Perimenopause vs menopause — what really happens to your body
11:38 – The meaning behind “Hormony” and the science of hormonal balance
12:06 – How Hormony works: personalised saliva testing and daily habit design
16:37 – From corporate leadership to startup life — lessons in transition
18:22 – Building a global team across Singapore, Mexico & New Zealand
20:54 – Raising capital in women’s health and closing the gender funding gap
26:17 – Failures, feedback, and learning to treat setbacks as redirections
28:35 – Mayra’s non-negotiables: sleep, gratitude, and mental health connection
32:28 – The case for holistic health and why women’s wellbeing powers economies
36:28 – If Mayra could rewrite the script: teaching hormonal health from childhood
Resources
🧬 Hormony by Prelude Health – https://www.findhormony.com/
👩💼 Mayra Hurtado (LinkedIn) – https://www.linkedin.com/in/mayrahurtado/
Acknowledgment of Country
We acknowledge the Traditional Owners of the land on which we record and pay our respects to their Elders, past and present. We recognise their continuing connection to land, waters, and culture.
Disclaimer
The New Script is a podcast created for educational and awareness-raising purposes only. The conversations you’ll hear are not intended to be medical advice.
Please consult a qualified healthcare professional for any personal medical concerns or decisions.
✨ Connect with Frances and Makenzie
Frances LinkedIn: https://www.linkedin.com/in/frances-goh/
Makenzie's LinkedIn: https://www.linkedin.com/in/makenziethomas/
The Day One Network
The New Script is part of Day One, the podcast network dedicated to founders, operators & investors. https://dayone.fm/newsletter
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