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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Kevin chats with Nish George, CEO of Fetch Fulfillment, on this episode of The New Warehouse Podcast, recorded at Supply Chain Point 2025. Nish’s journey from FIRE (Financial Independence, Retire Early) fanatic to logistics disruptor is anything but typical. With a background that includes operations roles and time at Amazon, Nish brings an unconventional, systems-level mindset to the industry—one shaped as much by personal mission as professional ambition.
In this conversation, he shares how deeply human experiences and a love of optimization led him to acquire a 3PL and set out to transform last-mile delivery. From AI that audits timecards via security footage to a future of "red blood cell" package delivery systems, Nish walks us through his strategic vision—and the real-world leadership lessons he’s learned on the warehouse floor.
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