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Unlocking Growth – The Missing Product-Marketing Lever (with Rob Le Piane)
Manage episode 477099422 series 3659335
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In this episode of The Next Decision, Rob Le Piane, Chief Product Officer at Altrata, joins host Jarie Bolander to uncover the critical role of product marketing—and why most B2B teams overlook it.
We explore:
How misalignment between product, marketing, and sales slows momentum
Why product marketing should be a strategic linchpin, not a support role
What “message-market fit” means—and how to get it right
Practical ways to build shared OKRs and cross-functional GTM alignment
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